The Bakery Issue #003

Get Baked! Post 420 Edition 🥬

Author

Chef Baker
May 02, 2024 • Estimated Reading Time: 5 minutes

Welcome to The Bakery!

The #1 Newsletter for Cannabis Marketers, Designers, Brand Owners, and creative folks who love weed!

We have got a SPECIAL POST 420 issue for you this week.
🥬 We’ll talk 420 SALES NUMBERS from across the industry.
🥬 How Berner Build the Cookies brand to stand out!
🥬 A roundup of the BEST industry events happening in May.
🥬 Get some FREE DESIGN TEMPLATES from Design Bake
🥬 AND of course the dankest memes on the internet.

BUT FIRST… A WORD FROM OUR SPONSOR
Our 420 April Sale is LIVE!

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Unlimited Shopify & Webflow, Unlimited 3D Package Modelling & Animation, and Total Task Management! Save over $5K a MONTH!

Design Bake - Unlimited cannabis design with a twist.

Design subscriptions tailored for the legal cannabis industry. Pause or cancel anytime.

www.designbake.co

Let’s get right to it:

420 SALES SPECIAL
This was the industries biggest 420 EVER!
According to Headset.io’s 420 report, this is what was hot:

On 4/20/2024 Headset gathered receipts that accounted for $83.6M in sales across the US & Canada, over 6 million units sold. Below we take a dive into markets and categories to give you the highlights (and some lowlights) on every stoner's favorite day.

Beverages are WAY up!

Flower is still the undisputed king, but some underdogs made big moves.

Obviously a BIG spike for a 420 Saturday.

Holy Shit! The 420 Deals were insane.

RECIPES
How Berner Built the Cookies brand to stand out & thrive in the cannabis market.

Forbes figured Cookies generates about $50 million in annual revenue, and with high margins, is conservatively worth $150-200 million. CEO and founder, Berner mixes his love for cannabis and music to build the Cookies brand we see today. A brand whose place in the market is secure, iconic, and always dank.

COMMUNITY
Getting baked with our friends worldwide.

Innovation CannaTech 2024,
April 30th

Experience the forefront of cannabis innovation at the “Innovation CannaTech” event in the spring of 2024. This groundbreaking event provides a platform for individuals and companies to showcase their inventive contributions to the cannabis industry across various categories.

businessexpos.com/event/innovation-cannatech

CannaCon Albuquerque | B2B Cannabis Expo | May 17-18, 2024

CannaCon West is coming to Albuquerque! Our immersive B2B cannabis trade show in Albuquerque hosts industry vendors from around the globe.

cannacon.org/west/cannacon-albuquerque-2024

Grow Up conference, Expo and Awards | May 27-29, Toronto

The Annual Grow Up Conference, Awards and Expo is the largest Cannabis Growers Conference and Canada and is focused on the education, collaboration, networking and growth of the cannabis industry in Canada and North America. We bring Licensed Producers, Micro Growers, Growing Suppliers, Manufacturers, Laboratories, Extractors, Automation and Engineering Companies, Legal, Safety, Government Officials, Investment firms and many more together for 3 days.

growupconference.com

HOT & FRESH
FREE Cannabis Mockup PSD Variety Pack #1

A collection of 8 different 3D packaging mockups to spice up your cannabis product imagery. LINK

Includes: 2 Pouches (small and large), 2 Tubes (with cap and without), 2 Jars (small and large) and 2 Cans.

Pro Tip: Use Photoshop’s “Generative Fill” to use the power of AI to place your product mockups ANYWHERE you can dream.

MEMES
Bake Yourself Silly

WE LOVE YOU! THANKS FROM EVERYONE AT DESIGN BAKE!